In 1987, Rev. Barb Peckich and Rev. George Hartwell noticed a few homeless men digging through a pile of discarded clothing in the corner of Heartside Ministries’ chapel.

People often donated clothes to the church, and all too often they would end up in a pile—unorganized, unsorted and unavailable to those who needed them. Barb and George saw no dignity in that, and began thinking of a better way to serve the needs of their neighborhood.

Kay Bond, Jeannette Hayes and Eddie Prong were recruited as volunteers to start a clothing bank in the basement of Heartside Ministries. By 1988, a program was established.

By 1989, with help from Con Moelling, a volunteer and local real estate developer, they opened a storefront at 25 S. Division. The new program was named In The Image, following Jesus’ teachings in Matthew 25, that all men and women are created in the image of Christ and worthy of being treated with dignity in all areas of life.

At the new location, In The Image began to grow. Donated clothing and housewares were displayed in a store atmosphere for clients to shop, free of charge. At that time, In The Image served about 200 people each month.

In 1990, a used city van was donated and In The Image also began to deliver donated furniture.

 In 1991, under Con Moelling’s leadership, In The Image relocated to a larger facility at 111 S. Division. The new location attracted more donations and more shoppers.

In The Image began to outgrow its sponsorship through Heartside Ministries, and started on the journey to become an independent non-profit agency.

On January 1, 1994, with three paid employees and one truck, In The Image was on its own. Through the contributions of staff and volunteers, furniture was delivered to 425 families and more than 16,000 shoppers were served.

Throughout the 1990s, In The Image continued to grow in scope and size.  In its first five years, furniture deliveries and shoppers increased nearly 300 percent.  In 1999, Paul Haagsman joined the organization as Associate Director, in charge of fundraising and operations support.

 

 
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