In The Image is a 501(c)(3) nonprofit organization serving West Michigan. Through our programs and services, we provide the basics in life to those who need it most. Many of the things we take for granted are luxuries for so many right here in our own community. In The Image provides basic necessities like shoes, clothing, household goods, personal hygiene products and toiletries, to those in need all for free. Whether the families or individuals seeking out our services are experiencing crisis due to poverty, homelessness, domestic abuse, illness, a housefire or flood, or job loss, we aim to provide hope, dignity, and respect everyone in a welcoming shopping environment free of judgement. 

All funds raised from the Hope In One event will help keep our free resources FREE and available for our neighbors in need!